Eggmen

EggmenGroup LLC has recently launched a front-rank portal for a leading Ukrainian TV channel «STB». The portal (www.stb.ua) features a software-hardware complex with a streamlined functionality set, converging an array of websites for STB's major shows, which boosts the TV channel's operability and allows more efficient interaction with the projects' audiences.

STB's new portal embodies the innovative platform approach, through Energine framework enabling the creation of a continuum of subordinate websites integrated within a platform and ensuring the unified management of the websites' content, applied design templates and structure via an easy-to-navigate content management system (CMS). Leveraging the standard functionality toolset, among others — forum, commentaries, cross links, consistent management of media files — STB portal appeals to the channels' followers due to its user-friendly interface and agile content.

The new STB portal deployment was a timely response to the demands of the highly competitive TV market space, allowing the leading TV channel to further upgrade the audience size through providing more user value to STB's projects' fans — according to Bigmir.net rating, the channel presently takes the 1st place among over 600 TV channels (Television section) broadcasted in Ukraine (as of 1 Nov 2010) compared to the previous 7th position, as well as ranks TOP-25 (21st place) among over 138 000 Ukrainian web-sites. STB also leads based on market share, which increased from 10,1 % in Jan-Sep 2010 up to 13,2% in Oct 2010. Alexandr Zablotskiy, the Chief of STB's web projects, comments: «While STB is taking the lead in the Ukrainian TV market, the new portal launch will secure another competitive advantage for us, thus, enhancing the channel's promising future».

The platform for STB's new channel is based on Energine CMF, an open source framework for the creation of web applications of arbitrary complexity developed by EggmenGroup. Energine's system architecture allows realization of the desired functionality by creating new components on the basis of existing ones, ensuring smooth and easy integration with existing web applications, which results in high interoperability and cost containment. «While creating STB platform, EggmenGroup applied its 10 year expertise in the development of complex web portals for American clients», — says Andrei Skorokhod, CTO of EggmenGroup LLC. «No doubt that the new portal launch will help STB to engage more followers and increase their loyalty, which I believe will boost the channel's market advancement», — Mr. Skorokhod added.

About STB TV Channel
STB is a Ukrainian nationwide TV channel that first went on air in June 1997. At present the channel's primary broadcasting area covers over 98% of Ukraine's territory. The channel is broadcasted in all urban centres with the population exceeding 50 000 people. STB ranks second among Ukrainian TV channels based on its audience size.
Based on the data on 3 quarters of 2010, STB channel's market share increased at 13% compared to 2009, being 9,3% (for the audience 4+ in towns 50 000+). The channel's commercial audience share (14-49 in towns 50 000+) increased at 9,6% for the same period and presently amounts to 10,1%.

STB Channel has demonstrated an uninterrupted audience growth for 7 last years, developing at the most dynamic pace among Ukrainian TV channels: since 2004 the audience size has increased at 135%, being the highest growth rate among top 6 Ukrainian TV channels.

Among STB's most popular TV projects there is a talant show «Ukraine Has Talant», a dance show «Everybody Dances!», a show for singers «Х-Factor», a news session «Window News », a show on the paranormal «Psychic Battle » and others, which unite major Ukrainian presenters and facilitators.

To learn more about STB Channel, please visit www.stb.ua.