Eggmen

EggmenGroup LLC is delighted to announce the finale of the 2nd Step it Up campaign within Nike Play City project, which was launched to promote sports' role in changing the world. The Step it Up campaign Battle of the Boroughs has been started in February 2010 by YouthNoise, in partnership with Nike, the Department of Youth & Community Development and the Global Youth Leadership Institute. The finale of the citywide competition with 10 dance teams from all five New York City boroughs competing for prizes took place at the New Amsterdam Theater in NYC. The first prize has been won by Generation X, a Bronx dance team, addressing inequality, the second place belongs to Ozone Steppers team, focusing on environmental issues, and the third place — to Urban Motions, a Brooklyn dance crew, raising inequality issues.

Nike Play City is a large-scale joint project of YouthNoise and Nike, Inc. featuring a portal for a youth-led movement, using sports as a catalyst for personal and social change. The project's goal is to build a community of millions of young people to inspire and activate their peers to address the most pressing issues in their communities by using sports. Play City embraces a number of sub projects, such as Step it Up, Beat Gasoline, Focus the Nation, Play it Forward.

EggmenGroup applied its expensive experience in social networks development and front-rank web solutions for Nike Play City portal development. ''I could not believe how fast EggmenGroup turned everything around. They really made this whole thing possible due to the incredible work, dedication and creativity that their team has put into this campaign'', says Angie Bush, Director of Strategic Engagement of YouthNoise, a division of Link Media. ''The team worked countless hours, overnight, and through many long weekends to turn things around much faster than was ever expected, their work is absolutely invaluable and so incredibly well done'', — adds Ms. Bush.

About Nike Play City
Play City is a joint project of YouthNoise and Nike, Inc. launched with the purpose of joining young people who look for innovative ways of changing the world with the help of sports. Play City embraces a number of sub projects, such as Beat Gasoline, Step it Up, Focus the Nation, Play it Forward. Each sub project has been developed as a website within global Play City site.

To learn more about Nike Play City please visit http://www.youthnoise.com/playcity/.