Eggmen

EggmenGroup LLC has recently deployed the website for Step it Up campaign in the framework of Nike Play City project.
Nike Play City is a large-scale joint project of YouthNoise and Nike, Inc. featuring a portal for a youth-led movement, using sports as a catalyst for personal and social change. The project's goal is to build a community of millions of young people to inspire and activate their peers to address the most pressing issues in their communities by using sports.


The Step it Up is a Play City subproject launched by YouthNoise, in partnership with Nike, the Department of Youth & Community Development and the Global Youth Leadership Institute. The campaign's major goal is to enable diverse dance teams to showcase both their skills and the causes they care about. Participating teams will declare a cause (including violence, education, inequality and health) and use dance performances, original PSAs and community service projects to create change in their neighborhoods around that cause.

About Nike Play City
Play City is a joint project of YouthNoise and Nike, Inc. launched with the purpose of joining young people who look for innovative ways of changing the world with the help of sports. Play City embraces a number of sub projects, such as Beat Gasoline, Step it Up, Focus the Nation, Play it Forward. Each sub project has been developed as a website within global Play City site.

To learn more about Nike Play City please visit http://www.youthnoise.com/playcity/.